Hanoi’s luxury real estate market is entering a highly competitive phase. Among many big names, OSI Holdings stands out with a distinctive approach: not only developing projects for sale, but creating sustainable, lasting values. This mindset has positioned OSI Holdings as a pioneering developer, leaving its mark with a series of landmark projects.

1. Long-term vision: Creating legacies, not just buildings

The first difference of OSI Holdings lies in its development philosophy. For the company, every project is not simply a property, but a legacy passed down through generations. That is why OSI consistently pursues the “green from the core” philosophy, from material selection and architectural design to operations.

Avenue Garden by OSI – A showcase of OSI Holdings’ “green from the core” sustainable philosophy

Avenue Garden by OSI is a testament to this sustainable philosophy. Every detail is carefully calculated: terracotta bricks, double-glazed glass, African limba wood doors, combined with natural ventilation and daylight systems. This shows OSI Holdings’ long-term investment in quality instead of chasing short-term trends. The vision is well aligned with Hanoi’s fast urbanization while meeting the increasingly demanding needs of elite customers.

2. Professional management & operations: Sustaining value over time

Another key difference of OSI Holdings compared to many other developers is its strong focus on management and operations. The company understands that the quality of a building is not only reflected in its architecture but also in how it is maintained after handover.

At Avenue Garden by OSI, OSI Holdings applies international standards in managing the community—from landscaping and cleaning to property maintenance. As a result, the living environment is kept fresh, facilities run smoothly, and property value grows steadily over time. This represents a clear commitment to long-term responsibility for residents.

Green landscaping maintenance is a regular activity at Avenue Garden by OSI

See more: Redefining luxury living in West Hanoi – Avenue Garden and OSI Holdings’ breakthrough

3. Architectural excellence: Blending heritage and modernity

In the market, not every project achieves a balance between timeless aesthetics and cultural identity. This is where OSI Holdings has a unique strength.

At Avenue Garden, the developer combines Neo-Classical and Indochine styles. Each property follows strict design standards: luxurious and sophisticated, yet welcoming and rich in heritage. This ensures that OSI Holdings’ projects never become outdated with market trends, but stand as architectural works that endure over time.

 

4. Pioneering office projects: Proving stature at Starlake

If Avenue Garden by OSI demonstrates the ability to create a luxury green township, then Oriental Square by OSI reflects its pioneering ambition in the Grade-A office segment.

This office tower at Starlake meets international standards, with raised floors of 100mm, ceiling heights from 2,850–4,500mm, and Saint-Gobain Double Low-E glass. These specifications provide flexible, airy workspaces that can adapt to any business need. With Oriental Square, OSI Holdings affirms its leadership in delivering international-standard office projects at Starlake, generating long-term value for both investors and tenants.

5. Differentiation through consistency

In the luxury real estate market, where every project is carefully developed, OSI Holdings’ difference does not come from flashy claims but from consistency at every stage: from planning and product development to operations, and from material details to overall architecture and resident experience.

This consistency has built strong trust, making OSI Holdings one of the most highly regarded luxury developers in Hanoi.

In today’s increasingly competitive real estate market, OSI Holdings’ distinction lies not only in its development strategy but also in its long-term vision: creating projects that meet current needs while standing as sustainable legacies for the future.

See more: Oriental Square by OSI – A prime destination for modern office tenants in Hanoi

From Avenue Garden by OSI to Oriental Square by OSI, every project reflects pioneering vision, professional management, and uncompromising quality. These are the values that have positioned, and will continue to position, OSI Holdings as a leading brand in Vietnam’s luxury real estate market.