Experts predict that between 2025 and 2030, Vietnam’s real estate market will undergo a strong period of consolidation. Projects driven by short-term trends are giving way to integrated developments tied to synchronized planning and real end-user value. This is also the path OSI Holdings, a trusted developer in Hanoi has pursued since its founding, laying the foundation to become a respected symbol in the investment market.

1. Real value – A sustainable measure of real estate in the new cycle

As Vietnam’s property market experiences fluctuations, the concept of “real value” is becoming the key factor that defines both market appeal and long-term growth potential. This value goes beyond short-term profits to include sustainability, liquidity, stable returns, and the ability to meet the practical needs of both residents and investors.

In fact, real value is not just about immediate gain but reflects long-term strength, liquidity, and broad economic impact. In 2024, Vietnam’s real estate market reached a scale of USD 29.5 billion, projected to rise to USD 34.4 billion by 2033 (CAGR ~1.63%). If financial services are included, the market could expand to USD 47.6 billion (CAGR >12.9%).

See more: Maximizing profits – Minimizing risks when investing in Vietnam

According to financial journals, despite rising prices, affordable apartments continue to show strong liquidity. In Q1 2025, supply in this segment rose 33% quarter-on-quarter and 54% year-on-year, while average prices have jumped 77.6% in Hanoi and 35% in Ho Chi Minh City since 2019. Projects in West Hanoi during late 2023 and early 2024 still attracted significant demand. In contrast, the luxury segment faced liquidity challenges, with absorption rates at only around 42% in the two major cities in Q4 2024 (Vietnam & Global Economic Times).

More importantly, real estate directly contributes about 8% of Vietnam’s GDP annually and generates a strong spillover effect across more than 40 other industries. Every VND 1 trillion invested in property stimulates an additional VND 772 billion in production and VND 191 billion in added value.

2. OSI Holdings and the journey of creating real value in real estate

Unlike many developers that focus on quick sales and fast returns, OSI Holdings has chosen a sustainable strategy. Each project is carefully planned, from master layout to operational details, ensuring three key elements: strategic location, comprehensive amenities, and long-term value creation.

In Hanoi, the sustainable vision of OSI Holdings is evident in three signature projects:

Avenue Garden by OSI – A shophouse and villa complex on the Tay Thang Long Avenue axis, with 101 units including 65 shophouses and 36 villas in two design zones: Contemporary and Indochine. All shophouses are six stories (five above ground, one basement) with rare expansive areas up to 800 sqm and wide frontages from 7 to 10.5 meters, offering both premium living and strong business potential.

See more: West Thang Long shophouses gain momentum from new connectivity axis

Oriental Square by OSI – The first Grade-A office tower at Starlake, LEED Gold certified and honored at the PropertyGuru Vietnam Property Awards 2024 with two categories: “Best Office Development” and “Best Green Commercial Development.” It is clear evidence of OSI Holdings’ sustainable vision and ability to meet international standards.

See more: Project overview video – Oriental Square by OSI

Oriental Mansion – A luxury condominium development in a prime central location, designed to become a symbol of exclusivity and refined living, while serving as a long-term asset of enduring value for owners.

The common thread among these projects is the seamless integration of living, working, business, and lifestyle experiences, forming a holistic real estate ecosystem. This is strong proof of OSI Holdings’ commitment to real value as the foundation of development.

3. OSI Holdings affirms credibility and stature in the market

In Vietnam’s property landscape, OSI Holdings’ recognition among investors and experts is no coincidence. The success of Oriental Square at the 2024 PropertyGuru Vietnam Property Awards is a clear testament. It not only validates project quality but also underscores OSI Holdings’ stature in the office and commercial real estate segments.

Meanwhile, Avenue Garden by OSI is considered a rare gem on the Tay Thang Long axis. It combines rising value potential, thanks to rapidly expanding infrastructure, with the dual appeal of serving both business and high-end residential needs.

With an expected investment of up to VND 2,000 billion, Oriental Mansion by OSI further demonstrates OSI Holdings’ strong financial capacity to deliver large-scale, distinctive, and well-executed projects.

Looking at the bigger picture, OSI Holdings’ strategy of “creating real value” not only provides security for investors but also contributes to enhancing Hanoi’s urban landscape, harmonizing economic growth with quality of life for its communities.

Conclusion

While many developers continue to chase short-term profit, OSI Holdings has chosen a different path: developing real estate based on real, sustainable, and integrated value. From Avenue Garden to Oriental Square and Oriental Mansion, every project is a clear demonstration of this commitment.

See more: OSI Holdings – A trusted symbol of Hanoi’s real estate market

It is this consistency that has earned OSI Holdings its reputation among investors and residents alike. The real value that OSI Holdings creates is not limited to a single project or a single market phase, but stands as a lasting legacy for the future.

See more: Oriental Square by OSI – A prime destination for modern office tenants in Hanoi