As Hanoi’s office market is shifting strongly toward green workspaces, Grade A offices with green certification are becoming increasingly scarce and highly sought after. In Starlake, the new master-planned hub of the capital, demand is surging among businesses prioritizing sustainable workplaces. According to Savills, by Q2 2025, 41 percent of Hanoi’s Grade A office supply had achieved green certification, with green projects commanding rental premiums of 10 to over 20 percent.

Within this trend, Oriental Square by OSI stands out as a pioneering symbol. Developed by OSI Holdings, it is a green office building positioned at the heart of Starlake, embodying an international-standard philosophy of sustainable development.

1. Starlake as the new master-planned center and the green office trend in Hanoi

Over the past decade, Hanoi has witnessed a significant shift in investment flows, particularly in commercial and office real estate. Previously concentrated in Hoan Kiem, Ba Dinh and Cau Giay, businesses are now moving westward, where integrated planning, ample land reserves and modern infrastructure prevail.

See more: Hanoi office market outlook 2025 

Standing out in this shift is Starlake Tay Ho Tay, designed to become the new administrative, economic and commercial hub of the capital. With its proximity to West Lake, direct access to arterial roads such as Vo Chi Cong and Nguyen Van Huyen, and adjacency to the diplomatic quarter, Starlake is ideally positioned to serve as the “new capital” for experts, multinational corporations and high-quality businesses.

Beyond location advantages, Starlake is also embracing a new wave of green development. This is an inevitable trend, as companies increasingly seek sustainable workplaces that conserve energy and support employee well-being. According to CBRE, in Vietnam, the proportion of businesses prioritizing green-certified or eco-designed buildings has grown by over 35 percent in just five years. Features such as natural lighting, greenery and energy-saving solutions not only help protect the environment but also enhance productivity and employee retention.

In this context, the arrival of Oriental Square by OSI in central Starlake is clear evidence of strategic foresight: capturing the green office trend and creating sustainable value for both businesses and investors.

See more: Shifting office demand – Savills Vietnam  

2. Oriental Square by OSI as a new symbol of green office real estate

As a commercial office tower developed by OSI Holdings, Oriental Square integrates modern design with sustainable green principles.

Located in the very core of Starlake, Oriental Square connects directly to the administrative and diplomatic district as well as surrounding premium urban areas such as Ciputra, Ngoai Giao Doan and Tay Ho Tay. This strategic positioning makes it a top choice for corporations, international organizations and high-quality enterprises seeking Grade A office space with easy access to partners and clients.

See more: Starlake Tay Ho Tay as a development opportunity for businesses in Hanoi 

What differentiates Oriental Square is its commitment to green development. The building is designed to meet international sustainability standards through:

• Maximizing natural light to reduce artificial energy use

• Smart, flexible layouts adaptable to diverse businesses
  Green landscaping and harmonious environments for a healthy, balanced workplace

• Energy-saving systems and smart operations for long-term efficiency

Oriental Square by OSI also integrates commercial and lifestyle amenities directly serving employees, clients and partners, including F&B areas, retail space, short-stay facilities and a green plaza for community connection. These features enhance the overall workplace experience, giving tenants a distinct edge in attracting and retaining top talent.

Spacious restaurant facilities at Oriental Square by OSI

Modern gym amenities

With its contemporary design, comprehensive amenities and sustainable philosophy, Oriental Square by OSI is more than an office building. It is a new symbol of green commercial real estate in Hanoi.

See more: OSI Holdings – The new generation shaping the future of real estate 

3. Sustainable investment value for forward-thinking businesses

Oriental Square by OSI not only meets the growing demand for green office space but also delivers sustainable added value for both tenants and investors.

For businesses, establishing an office at Oriental Square means elevating brand image, projecting professionalism and modernity. A green workplace enriched with employee-focused amenities enhances productivity while demonstrating corporate responsibility toward sustainable development, an increasingly important factor for international partners and clients.

Latest construction update of Oriental Square by OSI as of May 2025

For investors, Oriental Square offers three core values:

• A strategic location at the heart of Starlake, Hanoi’s emerging capital hub

• Alignment with the green office trend, ensuring stable long-term demand

• The reputation of OSI Holdings, a developer with a proven record of quality, timeliness and sustainable orientation

In a market where premium green-certified office space is scarce, Oriental Square is set to become a prime destination that addresses real demand while generating attractive long-term returns.

See more: Oriental Square by OSI as the focal point attracting modern office tenants in Hanoi 

With Oriental Square, OSI Holdings continues to affirm its pioneering role in creating green workspaces in Hanoi while partnering with businesses and investors in their sustainability strategies. This is not just a commercial project but a symbol of the new wave of green office real estate spreading across Starlake and the capital city.

Conclusion

The launch of Oriental Square by OSI not only adds an iconic building to Starlake but also marks a strategic step by OSI Holdings in pioneering green real estate development in Hanoi. With its central location, modern design, comprehensive amenities and sustainable philosophy, Oriental Square is the key for businesses to elevate their brand, strengthen employee commitment and provide investors with long-term value security.